Please Call Me Case Update: Makate v Vodacom Compensation Battle Explained

In the year 2000, Mr. Nkosana Makate (“Makate”), a former trainee accountant at Vodacom, had an idea that revolutionised mobile communication in South Africa. He proposed what we now know as the “Please Call Me” service—an airtime-free way to request a call from another user.

The Idea That Rang Loud—But Didn’t Pay Out

Despite the significant revenue generated by the service, Vodacom refused to compensate Makate. He took Vodacom to court in 2008, launching a legal battle that has lasted over 15 years.

In 2016, the Constitutional Court ruled in Makate’s favour, ordering the parties to negotiate in good faith. The final say on the compensation amount was delegated to Vodacom CEO Shameel Joosub—but the result failed to satisfy Makate and triggered further litigation.

Missed Opportunity? MTN and the “Call Me” Patent

Interestingly, MTN also created a similar feature, coined “Call Me,” and patented it in 2001. Although the registration has since lapsed, Vodacom never used this fact in their legal defence. Strategic move to avoid a battle with MTN? Possibly. But it left them exposed to a long legal engagement with Makate—the little guy who refuses to hang up.

February 2024: Supreme Court of Appeal Ruling

In February 2024, the Supreme Court of Appeal ordered Vodacom to calculate a new compensation offer for Makate within 30 days.

Vodacom Appeals Again: Another Round at the Constitutional Court

But—hold the phone. Vodacom has signaled its intention to approach the Constitutional Court once again. This saga is far from over.

Until then, we imagine Makate is sending Vodacom a Please Call Me… about his money.

Written by Elmariese Vermeulen (Director)